MINH DAN PHAM - Digital Creative

Wüsthof defining the Edgë
Full Screen Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, BusinessEdge
Method: Photoshop, Javascript

Project: German knife company Wüsthof wanted a website to mirror their campaign featuring up and coming food professionals. This scalable, full-screen site puts the faces of the campaign front and center, while flying in blog-style content for an impactful, intimate experience.

Launch Project
1
NARS 15th Anniversary
Flash Website

Art Direction: See Cheung, Minh Dan Pham
Design & Coding: Minh Dan Pham, Nesamani Elayaperumal, Angel Abreu
Method: Flash, AS2, Photoshop, PHP

Project: Cosmetics company NARS celebrated their 15th anniversary with a huge celebrity studded party and this flash showcase for company founder Francois Nars' new coffeee table book. 15 products. 15 celebrities. 15 gorgeous portraits.

Launch Project
2
Polo US Open Video
In-Store Video

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, After Effects

Project: This was an in-store video that played in the Ralph Lauren Polo store at the 2010 US Open. Originally it was to be simple fades of the still images. I decided it could be a little more than that and added some depth. It took 3x as long to create, but in-store videos need love too!

Launch Project
3
Kenneth Cole Holiday
E-commerce Site Design

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, GSI, BusinessEdge
Method: Photoshop, Flash, Javascript

Project: KennethCole.com was a neglected experience when I started, but after a year of building digital infrastructure to support code freedom on a limited e-com platform, we were able to build a competitive site representative of the highly regarded brand.

Launch Project
4
Where Do You Stand?
Kenneth Cole Microsite

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Intersect NYC
Method: Photoshop, Ruby, J-Query

Project: The ceterpiece of Kenneth Cole's Fall '11 campaign, this site posed controversial questions using social media as a means to aggravate intelligent discourse. Thousands of "likes" were collected during the site's run. Lots of press too.

Launch Project
5
Where Do You Stand?
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Karen Chang
Method: Photoshop, Flash

Project: To support a copy-heavy campaign, I decided to use the kinetic type treatment to get our point accross.

Launch Project
6
Armani Exchange Fall 09
E-commerce Site Redesign

Art Direction: Damon Bakun, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: I was hired to completely redesign all the shopping pages (as well as the main pages) in a templated fashion that would unify both the look and user experience.

Launch Project
7
Crate & Barrel Holiday
Flash Banners

Art Direction: Sandi Harari
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: These banners (7 concepts, 6 different sizes = 42 banners total) were part of a nation-wide print and online campaign. The design was based on pre-existing print ads. They had to be designed, animated, resized and deployed within 3 days. No sweat.

Launch Project
8
Crate & Barrel Wedding Parties
Flash Banners

Art Direction: Sandi Harari
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: Crate & Barrel has this cool thing where they let couples-to-be have an entire store to themselves for a shower/registry/party. These banners ran on several popular wedding sites and blogs. Image extrapolation was done by hand to give the photos some dimension.

Launch Project
9
Kenneth Cole Lookbook
Microsite

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, BusinessEdge
Method: Photoshop, J-Query

Project: This digital lookbook was motion-designed to elevate presentation. Templated to be easily updated and reused from season to season.

Launch Project
10
Armani Exchange + Imeem
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: A|X needed to cross-promote a new CD sold in it's retail stores by world renown DJ Tiesto. One of the avenues for promotion was an A|X branded Imeem page. The equalizer in these banners was animated to sync with the first Tiesto track that listeners heard upon arriving at the Imeem page.

Launch Project
11
Armani Exchange Ciao!
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop, AS2

Project: Twice a year A|X has a huge sales event called Ciao! My job was to drive traffic to the A|X online store which accounts for nearly 25% of all revenue. I designed several page takeovers including this one at AskMen.com.

Launch Project
12
Peoples Choice Awards 2010
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop, AS2

Project: With new producer Mark Burnett at the helm, the 2010 People's Choice Awards really went all out with an aggressive media blitz. I was hired to design and implement the entire online campaign. The result? 60 million viewers. Three times more than the previous year.

Launch Project
13
Kenneth Cole Summer 2011
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: These were extrapolated from flat images to give the illusion of depth - a popular After Effects trick executed in Flash at 40k.

Launch Project
14
BBC HD
Flash Banners

Art Direction: Scott Bartley
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: My job here was to bring the agency's storyboard to life by recreating the Space Invaders look with corporate logos.

Launch Project
15
Harry & David
E-commerce Site Redesign

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: This was a proposed design for Harry & David's site refresh. The goal was to elevate the brand without losing that cozy, home-sweet-home feeling that they are famous for. The color change is representative of seasonal changes. Red for fall, green for spring.

Launch Project
16
Madison Equities
Flash Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: As one of New York's most successful real estate developers, Madison Equities needed a web presence. I was hired to present the company in a clean and corporate fashion primarily to an audience of banks and investors.

Launch Project
17
Kenneth Cole Wishlist
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: Kenneth Cole's 2010 Holiday Wishlist banner running on NewYorkTimes.com. Colors and flares meant to evoke Christmas lights through a foggy car window help set the mood.

Launch Project
18
AT&T Workbench
Business Video Presentation

Art Direction: Minh Dan Pham, Tyler March
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, After Effects

Project: B2B video presentation for AT&T's Worbench business application. They just wanted to show some app screens with a voiceover. We jazzed it up a bit with colors, motion and some music.

Launch Project
19
Mortal Kombat
CES Teaser Posters

Art Direction: Minh Dan Pham, Dave Rogan
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: These posters were part of an agency pitch for the new Mortal Kombat game coming out in 2011. The concept was to tease the gaming public with the iconic MK logo and sillouettes of the instantly recognizable characters.

Launch Project
20
Kenneth Cole Spring Video
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: What's the best way to announce a sexy new video via email? With an epic gif animation of course.

Launch Project
21
Polo Pink Pony
Homepage & Landing Page

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Every year, Ralph Lauren supports Breast Cancer Month with his Pink Pony Fund. This was a home page and landing page design for Pink Pony 2010.

Launch Project
22
Armani Exchange July Collection
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Lots of exposed private parts always makes for a compelling email. And complaints.

Launch Project
23
Kenneth Cole Lift Your Look
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This is an email template I designed during my first week at Kenneth Cole. The girl, the shoe and the shoe background were 3 different images.The goal is to combine product and campaign images to elevate the brand while selling product.

Launch Project
24
Ralph Lauren Blue Label
Merchant Email Blasts

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: These emails announce Ralph Lauren's new Blue Label Collection to merchants.

Launch Project
25
Kenneth Cole Jewelry
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Created from 3 separate product images. This email got one of the highest click-through rates of the season. ...Little victories.

Launch Project
26
Kenneth Cole Accessories
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Photoshopped to look like the products were shot on location. But they weren't!

Launch Project
27
Kenneth Cole White Story
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: The best way to showcase all-white products is to make them look like they are all sitting on white plexiglass. Duh.

Launch Project
28
Eucerin Daily Skin Balance
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This was an email blast as well as a brand new template for future emails. CTA is colored to match Eucerin's color coded product line. Designed to be equal parts information splash page and email.

Launch Project
29
The View At East Coast
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: Because the view is so spectacular, I decided to fly out through the floor to ceiling windows so the viewer can experience it firsthand...
And barge in on the resident PDA couple.

Launch Project
30
Kenneth Cole White Party
AIDS Benefit Email

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: An email invitation for a Kenneth Cole charity white party sale. Knock out type taken to the extreme.

Launch Project
31
Polo Factory Store Opening
Email Blast

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Do I have to use ALL these images? Yes. Yes you do.

Launch Project
32
Nivea Good Bye Cellulite
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: A series of emails designed to help women lose weight in time for summer.

Launch Project
33
Reaction Swim
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: This interstitial banner ran in between celebrity photos on People.com. The concept was to capture the voyueristic nature of the context.

Launch Project
34
About Me
Story & FAQ

Art Direction: Mom, Teachers & Mentors, Friends & Enemies
Design & Coding: God
Method: Cant stop. Wont stop.

Project: More about me than you care to know.

Launch Project
35

Wüsthof defining the Edgë
Full Screen Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, BusinessEdge
Method: Photoshop, Javascript

Project: German knife company Wüsthof wanted a website to mirror their campaign featuring up and coming food professionals. This scalable, full-screen site puts the faces of the campaign front and center, while flying in blog-style content for an impactful, intimate experience.

Launch Project
1
NARS 15th Anniversary
Flash Website

Art Direction: See Cheung, Minh Dan Pham
Design & Coding: Minh Dan Pham, Nesamani Elayaperumal, Angel Abreu
Method: Flash, AS2, Photoshop, PHP

Project: Cosmetics company NARS celebrated their 15th anniversary with a huge celebrity studded party and this flash showcase for company founder Francois Nars' new coffeee table book. 15 products. 15 celebrities. 15 gorgeous portraits.

Launch Project
2
Where Do You Stand?
Kenneth Cole Microsite

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Intersect NYC
Method: Photoshop, Ruby, J-Query

Project: The ceterpiece of Kenneth Cole's Fall '11 campaign, this site posed controversial questions using social media as a means to aggravate intelligent discourse. Thousands of "likes" were collected during the site's run. Lots of press too.

Launch Project
3
Kenneth Cole Holiday
E-commerce Site Design

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, GSI, BusinessEdge
Method: Photoshop, Flash, Javascript

Project: KennethCole.com was a neglected experience when I started, but after a year of building digital infrastructure to support code freedom on a limited e-com platform, we were able to build a competitive site representative of the highly regarded brand.

Launch Project
4
Kenneth Cole Lookbook
Microsite

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, BusinessEdge
Method: Photoshop, J-Query

Project: This digital lookbook was motion-designed to elevate presentation. Templated to be easily updated and reused from season to season.

Launch Project
5
Armani Exchange Fall 09
E-commerce Site Redesign

Art Direction: Damon Bakun, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: I was hired to completely redesign all the shopping pages (as well as the main pages) in a templated fashion that would unify both the look and user experience.

Launch Project
6
Harry & David
E-commerce Site Redesign

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: This was a proposed design for Harry & David's site refresh. The goal was to elevate the brand without losing that cozy, home-sweet-home feeling that they are famous for. The color change is representative of seasonal changes. Red for fall, green for spring.

Launch Project
7
Madison Equities
Flash Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: As one of New York's most successful real estate developers, Madison Equities needed a web presence. I was hired to present the company in a clean and corporate fashion primarily to an audience of banks and investors.

Launch Project
8
Polo Pink Pony
Homepage & Landing Page

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Every year, Ralph Lauren supports Breast Cancer Month with his Pink Pony Fund. This was a home page and landing page design for Pink Pony 2010.

Launch Project
9

Peoples Choice Awards 2010
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop, AS2

Project: With new producer Mark Burnett at the helm, the 2010 People's Choice Awards really went all out with an aggressive media blitz. I was hired to design and implement the entire online campaign. The result? 60 million viewers. Three times more than the previous year.

Launch Project
1
Where Do You Stand?
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Karen Chang
Method: Photoshop, Flash

Project: To support a copy-heavy campaign, I decided to use the kinetic type treatment to get our point accross.

Launch Project
2
Kenneth Cole Summer 2011
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: These were extrapolated from flat images to give the illusion of depth - a popular After Effects trick executed in Flash at 40k.

Launch Project
3
Armani Exchange Ciao!
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop, AS2

Project: Twice a year A|X has a huge sales event called Ciao! My job was to drive traffic to the A|X online store which accounts for nearly 25% of all revenue. I designed several page takeovers including this one at AskMen.com.

Launch Project
4
Armani Exchange + Imeem
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: A|X needed to cross-promote a new CD sold in it's retail stores by world renown DJ Tiesto. One of the avenues for promotion was an A|X branded Imeem page. The equalizer in these banners was animated to sync with the first Tiesto track that listeners heard upon arriving at the Imeem page.

Launch Project
5
BBC HD
Flash Banners

Art Direction: Scott Bartley
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: My job here was to bring the agency's storyboard to life by recreating the Space Invaders look with corporate logos.

Launch Project
6
Crate & Barrel Holiday
Flash Banners

Art Direction: Sandi Harari
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: These banners (7 concepts, 6 different sizes = 42 banners total) were part of a nation-wide print and online campaign. The design was based on pre-existing print ads. They had to be designed, animated, resized and deployed within 3 days. No sweat.

Launch Project
7
Crate & Barrel Wedding Parties
Flash Banners

Art Direction: Sandi Harari
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: Crate & Barrel has this cool thing where they let couples-to-be have an entire store to themselves for a shower/registry/party. These banners ran on several popular wedding sites and blogs. Image extrapolation was done by hand to give the photos some dimension.

Launch Project
8
Kenneth Cole Wishlist
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: Kenneth Cole's 2010 Holiday Wishlist banner running on NewYorkTimes.com. Colors and flares meant to evoke Christmas lights through a foggy car window help set the mood.

Launch Project
9
The View At East Coast
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: Because the view is so spectacular, I decided to fly out through the floor to ceiling windows so the viewer can experience it firsthand...
And barge in on the resident PDA couple.

Launch Project
10
Reaction Swim
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: This interstitial banner ran in between celebrity photos on People.com. The concept was to capture the voyueristic nature of the context.

Launch Project
11

Kenneth Cole Lift Your Look
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This is an email template I designed during my first week at Kenneth Cole. The girl, the shoe and the shoe background were 3 different images.The goal is to combine product and campaign images to elevate the brand while selling product.

Launch Project
1
Kenneth Cole Jewelry
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Created from 3 separate product images. This email got one of the highest click-through rates of the season. ...Little victories.

Launch Project
2
Armani Exchange July Collection
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Lots of exposed private parts always makes for a compelling email. And complaints.

Launch Project
3
Ralph Lauren Blue Label
Merchant Email Blasts

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: These emails announce Ralph Lauren's new Blue Label Collection to merchants.

Launch Project
4
Kenneth Cole White Party
AIDS Benefit Email

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: An email invitation for a Kenneth Cole charity white party sale. Knock out type taken to the extreme.

Launch Project
5
Kenneth Cole White Story
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: The best way to showcase all-white products is to make them look like they are all sitting on white plexiglass. Duh.

Launch Project
6
Kenneth Cole Accessories
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Photoshopped to look like the products were shot on location. But they weren't!

Launch Project
7
Eucerin Daily Skin Balance
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This was an email blast as well as a brand new template for future emails. CTA is colored to match Eucerin's color coded product line. Designed to be equal parts information splash page and email.

Launch Project
8
Nivea Good Bye Cellulite
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: A series of emails designed to help women lose weight in time for summer.

Launch Project
9
Polo Factory Store Opening
Email Blast

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Do I have to use ALL these images? Yes. Yes you do.

Launch Project
10
Kenneth Cole Spring Video
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: What's the best way to announce a sexy new video via email? With an epic gif animation of course.

Launch Project
11

Polo US Open Video
In-Store Video

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, After Effects

Project: This was an in-store video that played in the Ralph Lauren Polo store at the 2010 US Open. Originally it was to be simple fades of the still images. I decided it could be a little more than that and added some depth. It took 3x as long to create, but in-store videos need love too!

Launch Project
1
Mortal Kombat
CES Teaser Posters

Art Direction: Minh Dan Pham, Dave Rogan
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: These posters were part of an agency pitch for the new Mortal Kombat game coming out in 2011. The concept was to tease the gaming public with the iconic MK logo and sillouettes of the instantly recognizable characters.

Launch Project
2
AT&T Workbench
Business Video Presentation

Art Direction: Minh Dan Pham, Tyler March
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, After Effects

Project: B2B video presentation for AT&T's Worbench business application. They just wanted to show some app screens with a voiceover. We jazzed it up a bit with colors, motion and some music.

Launch Project
3
About Me
Story & FAQ

Art Direction: Mom, Teachers & Mentors, Friends & Enemies
Design & Coding: God
Method: Cant stop. Wont stop.

Project: More about me than you care to know.

Launch Project
4