MINH DAN PHAM - Digital Creative

NARS 15th Anniversary
Flash / E-commerce Website

Art Direction: Minh Dan Pham, See Cheung
Design & Coding: Minh Dan Pham, Nesamani Elayaperumal, Angel Abreu
Method: Flash, AS2, Photoshop, PHP

Project: Cosmetics company NARS celebrated their 15th anniversary with a huge celebrity studded party and this flash showcase for company founder Francois Nars' new coffeee table book. 15 products. 15 celebrities. 15 gorgeous portraits.

Launch Project
1
Armani Exchange Fall 09
E-commerce Site Redesign

Art Direction: Damon Bakun, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: I was hired to completely redesign all the shopping pages (as well as the main pages) in a templated fashion that would unify both the look and user experience.

Launch Project
2
Polo US Open Video
In-Store Video

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, After Effects

Project: This was an in-store video that played in the Ralph Lauren Polo store at the 2010 US Open. Originally it was to be simple fades of the still images. I decided it could be a little more than that and added some depth. It took 3x as long to create, but in-store videos need love too!

Launch Project
3
Where Do You Stand?
Kenneth Cole Social Media Site

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Intersect NYC
Method: Photoshop, Final Cut, Ruby

Project: Kenneth Cole's controversial social media site was only live for one season, but it garnered tons of press and generated thousands of comments as well as "likes". The site featured facebook conversations, live twitter and news feeds, videos and downloads - all centered around hot-potato social issues.

Launch Project
4
Kenneth Cole Holiday 2011
E-commerce Site Redesign

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Inga Kytchanova
Method: Photoshop, HTML, Javascript

Project: Kenneth Cole's website was a neglected experience when I started. My job was to build the site from the ground up, back-end to front. Using some javascript black magic and a separate server, we were able to maneuver around a very cumbersome e-commerce platform to deliver a competitive digital flagship store.

Launch Project
5
Peoples Choice Awards 2010
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop, AS2

Project: With new producer Mark Burnett at the helm, the 2010 People's Choice Awards really went all out with an aggressive media blitz. I was hired to design and implement the entire online campaign. The result? 60 million viewers. Three times more than the previous year.

Launch Project
6
Harry & David
E-commerce Site Redesign

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: This was a proposed design for Harry & David's site refresh. The goal was to elevate the brand without losing that cozy, home-sweet-home feeling that they are famous for. The color change is representative of seasonal changes. Red for fall, green for spring.

Launch Project
7
Polo Pink Pony
Homepage & Landing Page

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Every year, Ralph Lauren supports Breast Cancer Month with his Pink Pony Fund. This was a home page and landing page design for Pink Pony 2010.

Launch Project
8
Madison Equities
Flash Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: As one of New York's most successful real estate developers, Madison Equities needed a web presence. I was hired to present the company in a clean and corporate fashion primarily to an audience of banks and investors.

Launch Project
9
Armani Exchange Ciao!
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop, AS2

Project: Twice a year A|X has a huge sales event called Ciao! My job was to drive traffic to the A|X online store which accounts for nearly 25% of all revenue. I designed several page takeovers including this one at AskMen.com.

Launch Project
10
Kenneth Cole Summer
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: These banners were created from static, single layer images. The images were then broken up into multiple planes using photoshop to fill in the resulting "holes" and then animated to give the final product some depth and pizazz.

Launch Project
11
Armani Exchange + Imeem
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: A|X needed to cross-promote a new CD sold in it's retail stores by world renown DJ Tiesto. One of the avenues for promotion was an A|X branded Imeem page. The equalizer in these banners was animated to sync with the first Tiesto track that listeners heard upon arriving at the Imeem page.

Launch Project
12
Kenneth Cole Fall 2011 Lookbook
Digital Lookbook

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, HTML, Javascript

Project: To save some trees, Kenneth Cole decided to migrate it's editors-only lookbook to digital format. I designed it with full cross-platform compatibility in mind. No flash.

Launch Project
13
BBC HD
Flash Banners

Art Direction: Scott Bartley
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: My job here was to bring the agency's storyboard to life by recreating the Space Invaders look with corporate logos.

Launch Project
14
Kenneth Cole Spring 2011 Film
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Jay Espiritu
Method: Photoshop, Quicktime Pro

Project: What better way to announce Kenneth Cole's Spring Collection film than with an epic animated GIF email?

Launch Project
15
The Shanghai Restoration Project
Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photography, Photoshop, Flash, HTML

Project: Music act ‘The Shanghai Restoration Project’ needed a website to introduce and market his music to the world. In addition to the website design, I also photographed the artist to match the incredible Shanghai pictures.

Launch Project
16
Mortal Kombat
CES Teaser Posters

Art Direction: Minh Dan Pham, Dave Rogan
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: These posters were part of an agency pitch for the new Mortal Kombat game coming out in 2011. The concept was to tease the gaming public with the iconic MK logo and sillouettes of the instantly recognizable characters.

Launch Project
17
Where Do You Stand? Campaign
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Karen Chang
Method: Photoshop, Flash

Project: Kenneth Cole's "Where Do You Stand?" campaign featured provocative questions about social issues that could be debated online. Because the campaign centered around questions, I decided to go with a kinetic type treatment for the banners to draw attention to the copy heavy campaign.

Launch Project
18
AT&T Workbench
Business Video Presentation

Art Direction: Minh Dan Pham, Tyler March
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, After Effects

Project: B2B video presentation for AT&T's Worbench business application. They just wanted to show some app screens with a voiceover. We jazzed it up a bit with colors, motion and some music.

Launch Project
19
Eucerin Daily Skin Balance
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This was an email blast as well as a brand new template for future emails. CTA is colored to match Eucerin's color coded product line. Designed to be equal parts information splash page and email.

Launch Project
20
Kenneth Cole Lift Your Look
Email Template

Art Direction:Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This is a template I designed during my first week at Kenneth Cole. The girl, the shoe and the shoe background were 3 different images.The goal is to combine product and campaign images to elevate the brand while selling product.

Launch Project
21
Ralph Lauren Blue Label
Merchant Email Blasts

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Announcing Ralph Lauren's new Blue Label Collection to merchants.

Launch Project
22
Armani Exchange July Collection
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Lots of exposed private parts always makes for a compelling email. And complaints.

Launch Project
23
Kenneth Cole Jewelry
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This email was constructed from 3 different product images.

Launch Project
24
Kenneth Cole Mens Accessories
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Men's accessories all photoshopped to look like they were shot on location, when in reality, they were all shot on a grey cyc.

Launch Project
25
Kenneth Cole Womens White Story
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Every now and then, you have to put unrelated items together in one email. Happily, all these items were white so the direction was obvious - make everything look like it was shot on white plexiglass.

Launch Project
26
Kenneth Cole White Party
AIDS Benefit Email

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: An invitation for a Kenneth Cole charity white party sale. Knocked-out type helps achieve the desired white-on-white look.

Launch Project
27
Nivea Good Bye Cellulite
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: A series of emails designed to help women lose weight in time for summer.

Launch Project
28
Polo Factory Store Opening
Email Blast

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: "Do I have to use ALL these images?" Yes. Yes I had to.

Launch Project
29
Kenneth Cole Wishlist
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: Kenneth Cole's 2010 Holiday Wishlist banner running on NewYorkTimes.com. Colors and flares meant to evoke Christmas lights through a foggy car window help set the mood.

Launch Project
30
The View At East Coast
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: Because the view is so spectacular, I decided to fly out through the floor to ceiling windows so the viewer can experience it firsthand...
And barge in on the resident PDA couple.

Launch Project
31
Kenneth Cole Reaction Swim
Flash Banner

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: These were displayed inside an image slideshow of celebrity snapshots. The concept was to capture a similar feeling of voyeuristic snapshot photography.

Launch Project
32
Penguin Books Z-Rex
Book Trailer

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: Penguin Books wanted an animated "book trailer" to promote their upcoming release. I was given the cover art to work with (as a flattened PDF!) and some sound effects. The entire trailer was extrapolated from that single image.

Launch Project
33
Nemesis Records
Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, HTML

Project: Nemesis Records needed a new website that would both showcase its artists as well as communicate the label’s Asian-centric focus.

Launch Project
34
About Me
Story & FAQ

Art Direction: Mom, Teachers & Mentors, Friends & Enemies
Design & Coding: God
Method: Cant stop. Wont stop.

Project: More about me than you care to know.

Launch Project
35

NARS 15th Anniversary
Flash / E-commerce Website

Art Direction: Minh Dan Pham, See Cheung
Design & Coding: Minh Dan Pham, Nesamani Elayaperumal, Angel Abreu
Method: Flash, AS2, Photoshop, PHP

Project: Cosmetics company NARS celebrated their 15th anniversary with a huge celebrity studded party and this flash showcase for company founder Francois Nars' new coffeee table book. 15 products. 15 celebrities. 15 gorgeous portraits.

Launch Project
1
Armani Exchange Fall 09
E-commerce Site Redesign

Art Direction: Damon Bakun, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: I was hired to completely redesign all the shopping pages (as well as the main pages) in a templated fashion that would unify both the look and user experience.

Launch Project
2
Where Do You Stand?
Kenneth Cole Social Media Site

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Intersect NYC
Method: Photoshop, Final Cut, Ruby

Project: Kenneth Cole's controversial social media site was only live for one season, but it garnered tons of press and generated thousands of comments as well as "likes". The site featured facebook conversations, live twitter and news feeds, videos and downloads - all centered around hot-potato social issues.

Launch Project
3
Kenneth Cole Holiday 2011
E-commerce Site Redesign

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Inga Kytchanova
Method: Photoshop, HTML, Javascript

Project: Kenneth Cole's website was a neglected experience when I started. My job was to build the site from the ground up, back-end to front. Using some javascript black magic and a separate server, we were able to maneuver around a very cumbersome e-commerce platform to deliver a competitive digital flagship store.

Launch Project
4
Harry & David
E-commerce Site Redesign

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: This was a proposed design for Harry & David's site refresh. The goal was to elevate the brand without losing that cozy, home-sweet-home feeling that they are famous for. The color change is representative of seasonal changes. Red for fall, green for spring.

Launch Project
5
Kenneth Cole Fall 2011 Lookbook
Digital Lookbook

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, HTML, Javascript

Project: To save some trees, Kenneth Cole decided to migrate it's editors-only lookbook to digital format. I designed it with full cross-platform compatibility in mind. No flash.

Launch Project
6
Madison Equities
Flash Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: As one of New York's most successful real estate developers, Madison Equities needed a web presence. I was hired to present the company in a clean and corporate fashion primarily to an audience of banks and investors.

Launch Project
7
Polo Pink Pony
Homepage & Landing Page

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Every year, Ralph Lauren supports Breast Cancer Month with his Pink Pony Fund. This was a home page and landing page design for Pink Pony 2010.

Launch Project
8
The Shanghai Restoration Project
Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photography, Photoshop, Flash, HTML

Project: Music act ‘The Shanghai Restoration Project’ needed a website to introduce and market his music to the world. In addition to the website design, I also photographed the artist to match the incredible Shanghai pictures.

Launch Project
9
Nemesis Records
Website

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, HTML

Project: Nemesis Records needed a new website that would both showcase its artists as well as communicate the label’s Asian-centric focus.

Launch Project
10

Peoples Choice Awards 2010
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop, AS2

Project: With new producer Mark Burnett at the helm, the 2010 People's Choice Awards really went all out with an aggressive media blitz. I was hired to design and implement the entire online campaign. The result? 60 million viewers. Three times more than the previous year.

Launch Project
1
Armani Exchange Ciao!
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop, AS2

Project: Twice a year A|X has a huge sales event called Ciao! My job was to drive traffic to the A|X online store which accounts for nearly 25% of all revenue. I designed several page takeovers including this one at AskMen.com.

Launch Project
2
Kenneth Cole Summer
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: These banners were created from static, single layer images. The images were then broken up into multiple planes using photoshop to fill in the resulting "holes" and then animated to give the final product some depth and pizazz.

Launch Project
3
Armani Exchange + Imeem
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: A|X needed to cross-promote a new CD sold in it's retail stores by world renown DJ Tiesto. One of the avenues for promotion was an A|X branded Imeem page. The equalizer in these banners was animated to sync with the first Tiesto track that listeners heard upon arriving at the Imeem page.

Launch Project
4
Where Do You Stand? Campaign
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Karen Chang
Method: Photoshop, Flash

Project: Kenneth Cole's "Where Do You Stand?" campaign featured provocative questions about social issues that could be debated online. Because the campaign centered around questions, I decided to go with a kinetic type treatment for the banners to draw attention to the copy heavy campaign.

Launch Project
5
Kenneth Cole Wishlist
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, Photoshop

Project: Kenneth Cole's 2010 Holiday Wishlist banner running on NewYorkTimes.com. Colors and flares meant to evoke Christmas lights through a foggy car window help set the mood.

Launch Project
6
BBC HD
Flash Banners

Art Direction: Scott Bartley
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: My job here was to bring the agency's storyboard to life by recreating the Space Invaders look with corporate logos.

Launch Project
7
Kenneth Cole Reaction Swim
Flash Banner

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: These were displayed inside an image slideshow of celebrity snapshots. The concept was to capture a similar feeling of voyeuristic snapshot photography.

Launch Project
8
The View At East Coast
Flash Banners

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash

Project: Because the view is so spectacular, I decided to fly out through the floor to ceiling windows so the viewer can experience it firsthand...
And barge in on the resident PDA couple.

Launch Project
9

Kenneth Cole Lift Your Look
Email Template

Art Direction:Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This is a template I designed during my first week at Kenneth Cole. The girl, the shoe and the shoe background were 3 different images.The goal is to combine product and campaign images to elevate the brand while selling product.

Launch Project
1
Kenneth Cole Jewelry
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This email was constructed from 3 different product images.

Launch Project
2
Ralph Lauren Blue Label
Merchant Email Blasts

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Announcing Ralph Lauren's new Blue Label Collection to merchants.

Launch Project
3
Kenneth Cole Womens White Story
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Every now and then, you have to put unrelated items together in one email. Happily, all these items were white so the direction was obvious - make everything look like it was shot on white plexiglass.

Launch Project
4
Kenneth Cole Mens Accessories
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Men's accessories all photoshopped to look like they were shot on location, when in reality, they were all shot on a grey cyc.

Launch Project
5
Nivea Good Bye Cellulite
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: A series of emails designed to help women lose weight in time for summer.

Launch Project
6
Armani Exchange July Collection
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: Lots of exposed private parts always makes for a compelling email. And complaints.

Launch Project
7
Eucerin Daily Skin Balance
Email Template

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: This was an email blast as well as a brand new template for future emails. CTA is colored to match Eucerin's color coded product line. Designed to be equal parts information splash page and email.

Launch Project
8
Kenneth Cole Spring 2011 Film
Email Blast

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham, Jay Espiritu
Method: Photoshop, Quicktime Pro

Project: What better way to announce Kenneth Cole's Spring Collection film than with an epic animated GIF email?

Launch Project
9
Polo Factory Store Opening
Email Blast

Art Direction: Tony Pham, Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: "Do I have to use ALL these images?" Yes. Yes I had to.

Launch Project
10
Kenneth Cole White Party
AIDS Benefit Email

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: An invitation for a Kenneth Cole charity white party sale. Knocked-out type helps achieve the desired white-on-white look.

Launch Project
11

Polo US Open Video
In-Store Video

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Flash, After Effects

Project: This was an in-store video that played in the Ralph Lauren Polo store at the 2010 US Open. Originally it was to be simple fades of the still images. I decided it could be a little more than that and added some depth. It took 3x as long to create, but in-store videos need love too!

Launch Project
1
Mortal Kombat
CES Teaser Posters

Art Direction: Minh Dan Pham, Dave Rogan
Design & Coding: Minh Dan Pham
Method: Photoshop

Project: These posters were part of an agency pitch for the new Mortal Kombat game coming out in 2011. The concept was to tease the gaming public with the iconic MK logo and sillouettes of the instantly recognizable characters.

Launch Project
2
Penguin Books Z-Rex
Book Trailer

Art Direction: Minh Dan Pham
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, AS2

Project: Penguin Books wanted an animated "book trailer" to promote their upcoming release. I was given the cover art to work with (as a flattened PDF!) and some sound effects. The entire trailer was extrapolated from that single image.

Launch Project
3
AT&T Workbench
Business Video Presentation

Art Direction: Minh Dan Pham, Tyler March
Design & Coding: Minh Dan Pham
Method: Photoshop, Flash, After Effects

Project: B2B video presentation for AT&T's Worbench business application. They just wanted to show some app screens with a voiceover. We jazzed it up a bit with colors, motion and some music.

Launch Project
4
About Me
Story & FAQ

Art Direction: Mom, Teachers & Mentors, Friends & Enemies
Design & Coding: God
Method: Cant stop. Wont stop.

Project: More about me than you care to know.

Launch Project
5